Jumat, 27 Mei 2011

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Nokia Unveils Gold Plated Symbian-Powered Smartphone Oro

Posted: 27 May 2011 05:27 AM PDT

Nokia Oro Brings the Bling

Most of us have heard the proverbial adage — ‘all that glitters is not gold‘, but Nokia Oro is one smartphone that both glitters and is also made from gold!

The Finnish mobile giant has announced this new premium Symbian smartphone — the Nokia Oro, a geeky device that incorporates 18-carat gold plating, a sapphire crystal and leather lining, as well as a number of high-quality features.

The back cover is covered by finest quality Bridge of Weir leather, which is actually the best leather material available in market. The 18k gold frame comes along with Corning Gorilla Glass, which makes it stylish as well as tough. Along with the liberal use of gold, Nokia also offers a fancy-looking Nokia J Bluetooth headset, which too has been dipped in 18k gold.

The smartphone is equiped with a redesigned interface, a portrait onscreen QWERTY, re-jigged social networking features and speed boost. Nokia said that the new smartphone comes with a 3.5-inch AMOLED touchscreen, an 8 megapixel rear-facing camera, 720p HD video and the same connectivity options as Nokia C7.

In the past, phone manufacturers often created variants of popular phones with high-end metals and materials as a luxury item, and sometimes even partnered with designer clothing and fashion brands to create a statement. Nokia's Oro is no different.

The main markets for the smartphone will be the Middle East and Russia, where such ostentatious displays of mobile technology are apparently the key to social standing.

A Closer Look At Nokia Oro [Video]

The Oro is available in white or black options, each with scratch-resistant gold-plated accents around the screen and camera, and with the back casing covered in fine Scottish leather. The main home key is crafted from sapphire crystal, although Nokia’s reasoning behind this – “eight times sturdier than glass” – seems to miss the point somewhat.

It’s shiny and fancy-looking, and is perhaps a nod to the ultra-premium phones created by Nokia offshoot company Vertu. The company expects to introduce the Oro from the third quarter in selected markets for approximately €800.

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