Jumat, 25 Maret 2011

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Rejected By Steve Jobs, Radiation App Tawkon Targets Jailbreakers [Video]

Posted: 25 Mar 2011 04:01 AM PDT

Israel-based app developers of Tawkon, who released their app to measure radiation levels of mobile devices running on Android OS last year were eager to exploit the iPhone 4 death grip issue by launching an Apple iOS version. However, for obvious reasons Apple immediately blocked this radiation detection software application from appearing in their app store. But that didn’t stop stop Tawkon from releasing their app on Cydia store instead.

When Steve Jobs personally closed the front door with a curt two-word email stating: ‘No Interest,’ we were left with no alternative but to climb through the Cydia window to let iPhone users see and lower their exposure to cellphone radiation,” wrote Tawkon CEO Gil Friedlander in a blog post.

Apple’s reason for rejecting the Takwon app was that it used private APIs.  However, if Tawkon’s claims are to be believed then "Death Grip" increases levels of radiation emitted by smartphones (e.g. Apple iPhone 4) in addition to attenuated signals. And we wonder if this is the actual reason why Apple wouldn’t approve it in their app store!

Here is some quick information on the technology used by the Tawkon app — “Tawkon is based on the patent-pending RRITM (Real-time Radiation Indication) technology that collects and analyzes RF-related data extracted from the mobile device. Complex algorithms considering environmental and personal usage factors help determine actual radiation exposure levels. Results are calibrated in an RF lab to ensure radiation levels are accurately monitored and that actions taken actually helped lower the user's exposure to radiation.”

In more simple words – The Tawkon radiation detection app analyzes the cellular radiation your iPhone emits at any given moment, at any given location, whether in standby mode, or within a call. However, this condition is also known about on Android phones and the company even has a Blackberry app that can measure the radiation, so its not just a problem with Apple's phone.

To be honest, this app is only giving a prediction because you'd need expensive equipment to truly measure radiation, but if the algorithm is correctly programed, it should be a great indicator of how much radiation the device is emitting.

As this video demonstrates, the Death Grip antennagate problem, which is fortunately (for Apple and all iPhone 4 users) not exclusive to the iPhone 4, not only affects reception and call drops but radiation levels too. However, the video also shows that the iPhone 4 actually emits significantly less radiation than other front-line smartphones like Nexus One and BlackBerry 9700. Hmm…

Death Grip Video Demo on iPhone, Android, BlackBerry

Interestingly, Tawkon feel so strongly that users should be made aware of what levels of radiation they are being exposed to that they have filed a public petition to force Apple to make their app appear in iTunes. Interesting battle in store ahead. In the meantime, if you’ve got a non-jailbroken iPhone and are still afraid of cell phone radiation, then consider using a protective case for your Apple phone. It’s perhaps safer than getting advice from an app, anyway.

Alexa Ranking: What Is It And Why Should You Care?

Posted: 25 Mar 2011 12:31 AM PDT

What is Alexa Rank?

The power Alexa has over webmasters, has become an issue worthy of deliberation. Alexa rating has been serving as a reference point for many webmasters. Many online business owners take it of great importance to improve their Alexa rating, as such they become concerned when their Alexa rating starts depreciating. Others wake up and run to their computer to check if their Alexa ranking has gone down. By rating the performance of a particular website based on certain criteria, Alexa stands as a weighing balance through which webmasters get to find out the functionality and progress of their websites.

However, owing to the tactics and techniques of gathering traffic information, many people are of the view that Alexa rating should not be placed at the top of the list when it comes to actually identifying how a given website or blog is performing with regards to traffic generation. Alexa rating is the result of a cumulative traffic record over a period of three months. These statistics is however gotten from impressions made by web visitors who have the Alexa toolbar installed.

Why Is The Alexa Rank Of Your Website Going Down?

If you reached at this post searching for “why is my site’s Alexa ranking going down and how to improve my rank” then here is why — the kind of users that your site focuses on, can be the cause of low or high Alexa rating. If you blog about webmaster tools, internet marketing solution packages and generally tech issues, it is probable that any visitor will have the Alexa toolbar installed; because they already understand the meaning and importance of Alexa and will be using it to their own benefit too. This is as opposed to the result you will get if your website is about remote control sail boats or pet food etc where your visitors may have never heard about Alexa and what it stands for.

Technological advancements have been introducing both profitable stuffs and threats altogether. The increasing rate of internet security threats and spams has made a lot of people hesitant to install any software, even when there may be some positive testimonies. People have resulted to trusting their entire internet safety on anti-spywares, anti-viruses and many other protection packages. With this noted, the Alexa toolbar, due to the technology behind its operation, is being identified as a spyware by many protection suites. This, simply, may be the reason why a lot of people are not using the Alexa toolbar and thus their visits are not counted in your site.

Alexa Toolbar

Looking at the stats on Alexa page, you get a feel on how this toolbar is used. Responses to the use of Alexa toolbar tend to be different with geographic locations. It has therefore been identified that many internet users from China have this toolbar installed. When coupled with the high number of estimated internet users from China, any site with high visitors from this area will inevitably have high Alexa rating.

So it doesn't necessarily mean that your website is not getting enough traffic; but visits made by non-Alexa toolbar users are not counted. And this is simply why many people are agitating on the importance of Alexa.

Is Alexa Rating Really Important?

Obviously, Alexa rating is important, especially among bloggers. People use it for different reasons i.e. being exposed in high ranking blogs through quality commenting or guest posting, drives traffic to their blog, too, and also serves as a benchmark to improve their internet marketing strategies. It serves as a gauge or a weighing balance that shows you where your website could be found among other similar sites and thus, it is a good tool to use if you are looking to be at the top of your competition. Also, advertisers use Alexa rating to find a website or blog to buy Ads from, on certain niches of their choice. Since there is no other tool that can publicly record individual website impressions, Alexa rating, although not 100% reliable, it does remain a vital feature for tracking the progress of websites and blogs.

Guest Author: This is a guest article by Steven Papas is the owner of the VeryBestSoftware.Net where he gives blogging tips, reviews and discount codes for the best selling software. He recently posted his World Of Warcraft Burning Crusade Collector's Edition Review and the World Of Warcraft Collector's Edition Review.

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